Tags and custom fields

Group customers with colour tags and store extra details with custom fields.

3 min read · Updated 5 October 2026

Go to Settings → Fields & tags.

Tags

Tags are colour-coded labels, such as "VIP", "Wholesale" or "Penampang branch". Use them to:

  • filter the Inbox and Contacts list,
  • choose who receives a broadcast,
  • trigger automations, for example when the tag "Interested" is added.

To create one, type a name, pick a colour and click Add tag. Deleting a tag removes it from every contact.

You can add tags to a customer from the Inbox contact panel, the contact page, or an automation.

Custom fields

Custom fields store extra information on every contact, such as "Birthday", "Branch" or "Lead source".

  1. Under Custom fields, type a field name and click Add.
  2. The field now appears on every contact's Custom fields tab.
  3. Fill it in by hand, or set it automatically with the Update Contact Field automation step.

Custom fields can also be used to pick a broadcast audience, for example "Branch is Kota Kinabalu".